My Dream Come True

I meant to do a New Years post, but time keeps moving! Since moving back home to San Antonio and leaving Brooklyn behind, my life has been a rollercoaster. I moved cross-country to live at home and potentially follow my dream.

Becoming a writer in NYC was one dream, a dream I adored and took very seriously. There’s nothing like seeing your name in a major magazine, getting invited to Fashion Week or being asked to do a piece for NPR. I love writing and always will. I accomplished some things I’m really proud of. Along the way though, I lost the passion for that writer hustle. I fantasized about that other dream, the dream in the back of my head that I thought impossible. I dreamed of owning my own vintage shop. The more I researched about business, the more it seemed gradually within my grasp. I couldn’t do it in NYC though. Besides my lack of support, the city is expensive and already filled with a variety of unique boutiques. 

Before I left, I took a 6-week course for women entrepreneurs. That was fun and super beneficial, but I knew Texas would be different. Once I got to San Antonio, I was a little lost. I reluctantly applied to to job after job, but nothing felt right. I started taking workshops from the Small Business Development Center at UTSA. They paired me with an advisor (shout out to Crystal!) and I learned, little by little, what it takes to start a business in San Antonio. 

Serediptizously, Jacob, owner of Deco Pizzeria let my mom know of an open space next to the Woodlawn Theatre. He helped me network my way into the space. It was a rough looking former salon with pipes sticking out and holes in the ceiling, but my family helped me whip it into shape. My vision became a reality. The whimsical pastel colors and retro accents were everything I imagined. 

My journey was very organic as I took steps throughout the year. I started building a name for myself through pop-ups, while taking the time to concentrate on how to become a brick and mortar business. I’m now here at the 3-month mark of being in business at this location. Every month is different and exciting. The store is a complete extension of me and my style, which thankfully has been embraced. It is a very personal business that has been met with enthusiasm. Do210 and StyleLush have written up the store; and I recently had a full segment on SA Live. I’m so grateful to everyone who has stopped by the store, bought something or shared on social media.

I’m always experimenting with events and ideas. I just added retro makeup to the store! This past year was the major change I needed. I’m so much happier and have even learned to drive! San Antonio is incredibly dynamic and filled with artistic, inspiring individuals. I’m happy to be here, exploring the city I took for granted. The excitement and enthusiasm is genuine as the city grows and grows. I look forward to my first year in business and what 2018 will bring. 

If you’re ever in San Antonio, Tx, definitely stop by the shop! xoxo


Adventures at the Round Top Antique Fair!

My mom and I recently took a trip to Round Top, Tx. Here they have the largest flea market in the country, which can span about ten miles in different areas. With a small town vibe and plethora of vintage, this antique fair was reminiscent of Brimfield in many ways. Make no mistake though, we were definitely in TEXAS. From Miranda Lambert wine to a crowd of cowboy boots, it was charming, quintessential Texas, different from where I come from, which is quintessential Tex-Mex. We spent three days walking around, enjoying delicious Southern fare and shopping till we could shop no more. I didn't buy much, but I found a lovely hat and purse I'm obsessed with. Take a look at some of the photos I took of this little adventure!

I would totally display this giant detergent bottle in my house. ha!

This festive house is actually an elaborate boutique inside. Hi mom!

There's an indoor "hotel" where you can "glamp" in a variety of adorable retro campers. We took a little tour. Next time, we'll have to stay there!

Here are some hilariously creepy oddities I came across!

Overall, a really wonderful trip!

Restaurant Week in San Antonio

Restaurant week gave me an excuse to wear this fabulous dress from Gwynnie Bee. I paired it with my new obsession: a pom pom crown. I felt wonderfully fancy!

Dress: Gwynnie Bee
Headband: Hello Tallulah
Shoes: Buffalo Exchange

Hello Tallulah Update

I've been having a fantastic time finding and sharing treasures for my business, Hello Tallulah. I'm eager to find a location and officially start a store, but the fast growth of San Antonio makes it difficult to find the right deal. Thankfully I have a strong support system and it'll happen when it's meant to. In the meantime, I'm looking for an everyday gig. Holler if you have an idea! I'd love to contribute to the community through a new job. I miss the camaraderie of Trader Joe's, but unfortunately there's no room for transfers (shout-out to the Brooklyn crew, I miss you!). 

This week, I took a refresher course on business and digital marketing, which has helped keep my focus. I have a pop-up next week at Brick Blue Star. The last event was fabulous and I loved meeting so many new people. Here are a few customers from the events I've done. Keep track of Hello Tallulah and my slow and steady journey on the business blog!